Spatial & Visual Identity Design

The interior space of the JUT Art Museum (JAM) is conceived by Japanese architect Jun Aoki, while Atsuki Kikuchi is responsible for the visual identity system design. In order to connect the world outside of JAM with the space inside, Jun Aoki draws individuals from the bustling city to the tranquility of the museum within. The first floor as a buffer zone of sorts with greenery scattered throughout. It helps visitors unwind and prepare their minds as they unhurriedly head toward the displays on the second floor.

The JAM logo designed by Atsuki Kikuchi incorporates the idea of calligraphy. The letters in the museum’s name JUT resemble Asian script which convey a feeling of rhythm, suggesting JAM’s twin roles of passing on Asian culture locally and sharing it with the world.